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Thread: IT430 2nd Quiz 12 July 2010

  1. #1
    Senior Member viki's Avatar
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    28 IT430 2nd Quiz 12 July 2010

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    Question # 1 of 10 ( Start time: 08:23:34 PM ) Total Marks: 1
    When customer life cycle is used to create different groups of customers, it is called?
    Select correct option:


    Targeting Customers
    Dynamic groups
    Customer Life Cycle Segmentation p#137
    Group Development


    Question # 2 of 10 ( Start time: 08:24:17 PM ) Total Marks: 1
    OLAP stands for……………
    Select correct option:


    Online Analytical Program
    Online Analytical Processing p#145
    Online Application Program
    Online Analysis Performance


    Question # 3 of 10 ( Start time: 08:24:42 PM ) Total Marks: 1
    E-Business promotions are used to _______.
    Select correct option:


    Attract the customer to the product and convince him/her to buy it. P#133
    Get credit card information from the customer.
    Complete a transaction between customer and seller.
    None of above


    Question # 4 of 10 ( Start time: 08:25:31 PM ) Total Marks: 1
    Television, radio and print media are in a (n) ……………………. Mode.
    Select correct option:


    Passive p#139
    Active
    Static
    Dynamic

    Question # 5 of 10 ( Start time: 08:25:56 PM ) Total Marks: 1
    Customer Loyalty model is also called
    Select correct option:


    Customer Life Cycle (not confirm)
    Customer Segmentation
    Customer Awareness
    All

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    Question # 6 of 10 ( Start time: 08:26:25 PM ) Total Marks: 1
    CRM stands for ...............
    Select correct option
    :

    Customer Relationship Management p#136
    Customer Related Management
    Customer Resembling Management
    Customer Reallocation Management

    Question # 7 of 10 ( Start time: 08:26:46 PM ) Total Marks: 1
    Which one is not an example of search engine?
    Select correct option:


    Yahoo
    Google
    Alta vista
    Gawab p#137

    Question # 8 of 10 ( Start time: 08:27:07 PM ) Total Marks: 1
    Meta tag contains:
    Select correct option:


    User information
    seller information
    web page key information p#138
    bank information

    Question # 9 of 10 ( Start time: 08:27:25 PM ) Total Marks: 1
    Free-Trial advertisement means _________.
    Select correct option:


    Free coupons are placed on certain websites for customers so that they can use it for shopping.
    Customer is offered to use the product free of cost for a specific amount of time. P#133
    Items bought are delivered to the customers with no delivery cost.
    The company didn’t had to pay for this advertisement.


    Question # 10 of 10 ( Start time: 08:28:01 PM ) Total Marks: 1
    In many countries, stealing and misusing of meta information for getting competitive advantage is considered as an offence known as
    Select correct option:


    Tort of Private Nuisance
    Tort of Tress passing
    Tort of passing off p#138
    Defamation

    Question # 2 of 10 ( Start time: 08:29:37 PM ) Total Marks: 1
    If a company's marketing stretegy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company?
    Select correct option:


    Demographic Segmentation p#131
    Geographic Segmentation
    Psychographic segmentation
    Behavioral segmentation

    Question # 3 of 10 ( Start time: 08:29:56 PM ) Total Marks: 1
    Press release can provide information about current events and news to, which of following, via a internet?
    Select correct option:


    Print media
    T.v commercial
    Press or media p#135
    T.v program.

    Question # 4 of 10 ( Start time: 08:30:15 PM ) Total Marks: 1
    You read about a company X in newspaper. Your relation with company X is at familiarity stage.
    Select correct option:


    True
    False

    Question # 5 of 10 ( Start time: 08:30:41 PM ) Total Marks: 1
    Let us, suppose that you have hosted your e-commerce website, Promotion messages can be sent when potential client is
    Select correct option:


    online
    offline
    both online and offline p#133
    visiting head office


    Question # 6 of 10 ( Start time: 08:31:03 PM ) Total Marks: 1
    In many countries, stealing and misusing of meta information for getting competitive advantage is considered as an offence known as
    Select correct option:


    Tort of Private Nuisance
    Tort of Tress passing
    Tort of passing off p#138
    Defamation

    Question # 7 of 10 ( Start time: 08:31:20 PM ) Total Marks: 1
    Fee for Transaction Models include
    Select correct option:


    Travel Agents and Insurance brokers
    Automobile Sales and event tickets
    Stock brokers and online banking
    All of the above p#130


    Question # 8 of 10 ( Start time: 08:32:03 PM ) Total Marks: 1
    An E-Business can't have direct feedback from the customer in B2C.
    Select correct option:


    True
    False


    E-Business promotions are used to _______.
    Select correct option:


    Attract the customer to the product and convince him/her to buy it. P#133
    Get credit card information from the customer.
    Complete a transaction between customer and seller.
    None of above

    Question # 10 of 10 ( Start time: 08:32:49 PM ) Total Marks: 1
    Creation of separate experiences for customers based on their behavior is called
    Select correct option:


    Demographic segmentation
    Behavioral segmentation P#132
    Geo-Graphic Segmentation
    None of the above

    Question # 1 of 10 ( Start time: 07:58:21 PM ) Total Marks: 1
    What is the right sequence of steps involved in development of customer’s relationship with the business?
    Select correct option:

    Familiarity, Awareness, Commitment, Exploration, Separation
    Awareness, Exploration, Familiarity, Commitment, Separation P#137
    Familiarity, Awareness, Exploration, Commitment, Separation
    Awareness, Commitment, Familiarity, Exploration, Separation

    Question # 2 of 10 ( Start time: 07:58:46 PM ) Total Marks: 1
    Which of these is NOT a stage of knowledge discovery process?
    Select correct option:

    Transformation
    Data mining
    Pattern evaluation
    Process evaluation P#140

    Question # 3 of 10 ( Start time: 07:59:00 PM ) Total Marks: 1
    In which type of approach, we further dig the data for retrieving information from data warehouse?
    Select correct option:

    Slice
    Dice
    Drill down P#146
    Roll up

    Question # 4 of 10 ( Start time: 07:59:15 PM ) Total Marks: 1
    Let us, suppose that you have hosted your e-commerce website, When you provide “opt-in e-mail” option to your customers on your website and customer opt for it , what does it mean to receive ?
    Select correct option:

    Information about product through advertisement
    Information about product through e-mail P#133
    Information about services available on it
    Information about News through e-mail.


    Question # 5 of 10 ( Start time: 07:59:42 PM ) Total Marks: 1
    Creation of separate experiences for customers based on their behavior is called
    Select correct option:

    Demographic segmentation
    Behavioral segmentation P#131
    Geo-Graphic Segmentation
    None of the above

    Question # 6 of 10 ( Start time: 08:00:12 PM ) Total Marks: 1
    Do you think that "www.vu.edu.pk" can be considered as university's advertisement website?
    Select correct option:

    Yes
    No

    Question # 7 of 10 ( Start time: 08:00:47 PM ) Total Marks: 1
    Characterization and Clustering belong to which of the following types of Data Mining?
    Select correct option:

    Predictive
    Selective
    Descriptive P#141
    Additive

    Question # 8 of 10 ( Start time: 08:01:23 PM ) Total Marks: 1
    Traditionally Marketer use the market segmentation(s) like
    Select correct option:

    Geo-graphic Segmentation
    Demographic Segmentation
    Psychographic Segmentation
    All of the above P#131


    Question # 9 of 10 ( Start time: 08:01:56 PM ) Total Marks: 1
    Advertising Subscription Mixed Revenue Model includes
    Select correct option:

    Online journals
    Sports information services
    Business week online
    All of the above


    Question # 10 of 10 ( Start time: 08:02:49 PM ) Total Marks: 1
    If a company's marketing stretegy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company?
    Select correct option:

    Demographic Segmentation P#131
    Geographic Segmentation
    Psychographic segmentation
    Behavioral segmentation
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  2. #2
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    I got 9 out of 10 see above

  3. #3
    Administrator Xpert's Avatar
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    wah g wah. yah app ka apna hi hai janab?

  4. #4
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    Quote Originally Posted by Xpert View Post
    wah g wah. yah app ka apna hi hai janab?
    No doubt mera apna hi hai

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