IT430 2nd Quiz 12 July 2010

**viki** · 07-13-2010, 04:43 PM

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Question # 1 of 10 ( Start time: 08:23:34 PM ) Total Marks: 1
When customer life cycle is used to create different groups of customers, it is called?
Select correct option:

Targeting Customers
Dynamic groups
Customer Life Cycle Segmentation p#137
Group Development

Question # 2 of 10 ( Start time: 08:24:17 PM ) Total Marks: 1
OLAP stands for……………
Select correct option:

Online Analytical Program
Online Analytical Processing p#145
Online Application Program
Online Analysis Performance

Question # 3 of 10 ( Start time: 08:24:42 PM ) Total Marks: 1
E-Business promotions are used to _______.
Select correct option:

Attract the customer to the product and convince him/her to buy it. P#133
Get credit card information from the customer.
Complete a transaction between customer and seller.
None of above

Sponsored Links

Question # 4 of 10 ( Start time: 08:25:31 PM ) Total Marks: 1
Television, radio and print media are in a (n) ……………………. Mode.
Select correct option:

Passive p#139
Active
Static
Dynamic

Question # 5 of 10 ( Start time: 08:25:56 PM ) Total Marks: 1
Customer Loyalty model is also called
Select correct option:

Customer Life Cycle (not confirm)
Customer Segmentation
Customer Awareness
All

Question # 6 of 10 ( Start time: 08:26:25 PM ) Total Marks: 1
CRM stands for ...............
Select correct option:

Customer Relationship Management p#136
Customer Related Management
Customer Resembling Management
Customer Reallocation Management

Question # 7 of 10 ( Start time: 08:26:46 PM ) Total Marks: 1
Which one is not an example of search engine?
Select correct option:

Yahoo
Google
Alta vista
Gawab p#137

Question # 8 of 10 ( Start time: 08:27:07 PM ) Total Marks: 1
Meta tag contains:
Select correct option:

User information
seller information
web page key information p#138
bank information

Question # 9 of 10 ( Start time: 08:27:25 PM ) Total Marks: 1
Free-Trial advertisement means _________.
Select correct option:

Free coupons are placed on certain websites for customers so that they can use it for shopping.
Customer is offered to use the product free of cost for a specific amount of time. P#133
Items bought are delivered to the customers with no delivery cost.
The company didn’t had to pay for this advertisement.

Question # 10 of 10 ( Start time: 08:28:01 PM ) Total Marks: 1
In many countries, stealing and misusing of meta information for getting competitive advantage is considered as an offence known as
Select correct option:

Tort of Private Nuisance
Tort of Tress passing
Tort of passing off p#138
Defamation

Question # 2 of 10 ( Start time: 08:29:37 PM ) Total Marks: 1
If a company's marketing stretegy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company?
Select correct option:

Demographic Segmentation p#131
Geographic Segmentation
Psychographic segmentation
Behavioral segmentation

Question # 3 of 10 ( Start time: 08:29:56 PM ) Total Marks: 1
Press release can provide information about current events and news to, which of following, via a internet?
Select correct option:

Print media
T.v commercial
Press or media p#135
T.v program.

Question # 4 of 10 ( Start time: 08:30:15 PM ) Total Marks: 1
You read about a company X in newspaper. Your relation with company X is at familiarity stage.
Select correct option:

True
False

Question # 5 of 10 ( Start time: 08:30:41 PM ) Total Marks: 1
Let us, suppose that you have hosted your e-commerce website, Promotion messages can be sent when potential client is
Select correct option:

online
offline
both online and offline p#133
visiting head office

Question # 6 of 10 ( Start time: 08:31:03 PM ) Total Marks: 1
In many countries, stealing and misusing of meta information for getting competitive advantage is considered as an offence known as
Select correct option:

Tort of Private Nuisance
Tort of Tress passing
Tort of passing off p#138
Defamation

Question # 7 of 10 ( Start time: 08:31:20 PM ) Total Marks: 1
Fee for Transaction Models include
Select correct option:

Travel Agents and Insurance brokers
Automobile Sales and event tickets
Stock brokers and online banking
All of the above p#130

Question # 8 of 10 ( Start time: 08:32:03 PM ) Total Marks: 1
An E-Business can't have direct feedback from the customer in B2C.
Select correct option:

True
False

E-Business promotions are used to _______.
Select correct option:

Attract the customer to the product and convince him/her to buy it. P#133
Get credit card information from the customer.
Complete a transaction between customer and seller.
None of above

Question # 10 of 10 ( Start time: 08:32:49 PM ) Total Marks: 1
Creation of separate experiences for customers based on their behavior is called
Select correct option:

Demographic segmentation
Behavioral segmentation P#132
Geo-Graphic Segmentation
None of the above

Question # 1 of 10 ( Start time: 07:58:21 PM ) Total Marks: 1
What is the right sequence of steps involved in development of customer’s relationship with the business?
Select correct option:
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation P#137
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation

Question # 2 of 10 ( Start time: 07:58:46 PM ) Total Marks: 1
Which of these is NOT a stage of knowledge discovery process?
Select correct option:
Transformation
Data mining
Pattern evaluation
Process evaluation P#140

Question # 3 of 10 ( Start time: 07:59:00 PM ) Total Marks: 1
In which type of approach, we further dig the data for retrieving information from data warehouse?
Select correct option:
Slice
Dice
Drill down P#146
Roll up

Question # 4 of 10 ( Start time: 07:59:15 PM ) Total Marks: 1
Let us, suppose that you have hosted your e-commerce website, When you provide “opt-in e-mail” option to your customers on your website and customer opt for it , what does it mean to receive ?
Select correct option:
Information about product through advertisement
Information about product through e-mail P#133
Information about services available on it
Information about News through e-mail.

Question # 5 of 10 ( Start time: 07:59:42 PM ) Total Marks: 1
Creation of separate experiences for customers based on their behavior is called
Select correct option:
Demographic segmentation
Behavioral segmentation P#131
Geo-Graphic Segmentation
None of the above

Question # 6 of 10 ( Start time: 08:00:12 PM ) Total Marks: 1
Do you think that "www.vu.edu.pk" can be considered as university's advertisement website?
Select correct option:
Yes
No

Question # 7 of 10 ( Start time: 08:00:47 PM ) Total Marks: 1
Characterization and Clustering belong to which of the following types of Data Mining?
Select correct option:
Predictive
Selective
Descriptive P#141
Additive

Question # 8 of 10 ( Start time: 08:01:23 PM ) Total Marks: 1
Traditionally Marketer use the market segmentation(s) like
Select correct option:
Geo-graphic Segmentation
Demographic Segmentation
Psychographic Segmentation
All of the above P#131

Question # 9 of 10 ( Start time: 08:01:56 PM ) Total Marks: 1
Advertising Subscription Mixed Revenue Model includes
Select correct option:
Online journals
Sports information services
Business week online
All of the above

Question # 10 of 10 ( Start time: 08:02:49 PM ) Total Marks: 1
If a company's marketing stretegy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company?
Select correct option:
Demographic Segmentation P#131
Geographic Segmentation
Psychographic segmentation
Behavioral segmentation