MCM101 Introduction to Mass Communication Assignment #3 January 2016

[Vuhelper]

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"Public Relation is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance.”

Question: 1
Being a student of communication you are required to discuss those steps which are essentials to design an effective PR Campaign with reference to effective communication. (Marks: 10)

Question: 2
Being a media person a task is given to design a PR Campaign regarding “Unhealthy food supply in Lahore”. Write an effective message for the awareness of Unhealthy food supply in Lahore. Message should be of one paragraph which effectively provides awareness regarding this serious issue in our society. (Marks: 10)

NOTE: PDF file is attached for your reference.


Your ideas are welcome. Please feel free to discuss.

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[Vuhelper]

Ans 1
balance as bank: (10,000)
less: unclear cheques: (3,000)
balance as cash book: (13,000)
Ans 2
Bank : 12000
less: unclear cheques: (4000)
cash : 8000
Ans 3
cash : 20000
Add: unpresented cheques :500
less : error 100
bank : 20400