Question No: 28 ( Marks: 1 ) - Please choose one
In the statement ‘Smoke badly destroys health of people’ what is the unit of analysis?

► Transportation
► Individuals
► Pollutants
► Drugs

Question No: 29 ( Marks: 1 ) - Please choose one
While studying supervisor-subordinate relationship in an organization, what is the unit of analysis?
► Individual
► Dyad
► Employer-employee
► Organization

Question No: 30 ( Marks: 1 ) - Please choose one
Which of the following types of survey research is often used for program evaluation or accreditation purposes?
► Developmental surveys
► Followup studies
► Public opinion polls
► No survey research is appropriate

Question No: 31 ( Marks: 1 ) - Please choose one
Which of the following is NOT an example of a problem with using survey research to investigate behaviour?
► Respondents tend to answer by giving the most socially desirable answer.
► Respondents may inadvertently omit key terms in the question.
► Respondents may not give an honest reply to what they see as a threatening question.
► Respondents may be unwilling to reveal information as they believe they are likely to be identified.

Question No: 32 ( Marks: 1 ) - Please choose one
What should the researcher do if they have achieved a low response rate?


► Copy responses and paste them again.
► Abandon the research project entirely.
► Recognize and accept the possible limitations of a low response rate.
► Fill in some more questionnaires themselves.

Question No: 33 ( Marks: 1 ) - Please choose one
Which of the following statements is correct about questionnaire?
► A questionnaire should run to at least twenty pages.
► The questions should have no spaces between them so that the whole questionnaire looks small.
► Only questionnaires that are A3 size achieve high response rates.
► Clear presentation is more important than overall size.

Question No: 34 ( Marks: 1 ) - Please choose one
Critical decision area in questionnaire construction is which of the following?
► Question content
► Question wording
► Response strategy
► All of the given options

Question No: 35 ( Marks: 1 ) - Please choose one
The most critical area of an article to read is;
► Introduction
► Abstract
► Results section
► Limitations

Question No: 36 ( Marks: 1 ) - Please choose one
Which of the following is/are advantage(s) of the self-completed questionnaire?
► Inability to confirm who completed the questionnaire
► Its unsuitability for some kinds of respondents
► Inability to ask many questions that are not directly relevant to the respondent
► Easy to justify the answer

Question No: 37 ( Marks: 1 ) - Please choose one
Time consumed in mall intercept interview is representing which of the following type?

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► High
► Moderate
► Low
► Nill

Question No: 38 ( Marks: 1 ) - Please choose one
Which of the following similarity is found in Qualitative research and Survey research?

► Examine topics primarily from the participants' perspectives.
► They are guided by predetermined variables to study.
► They are descriptive research methods.
► Have large sample sizes.

Question No: 39 ( Marks: 1 ) - Please choose one
Which of the following represent a good qualitative problem statement?

► Defines the independent and dependent variables.
► conveys a sense of emerging design.
► Specifies a research hypothesis to be tested.
► Specifies the relationship between variables that the researcher expects to find.

Question No: 40 ( Marks: 1 ) - Please choose one
Which of the following makes research questions very crucial?

► Guide your decisions about what data to collect and from where.
► Help you decide which research area interests you.
► Ensure that your findings have external validity.
► Prevent you from thinking about research strategies.