mkt501 solve quiz april 2011
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MKT 501
QUIZ SOLVED
Question # 1 of 15 ( Start time: 04:37:36 PM)
Total Marks: 1
Which of the following is the task of selecting an overall company strategy for long-run survival and growth?
Select correct option:
Mid-term planning
Short-term planning
Annual market planning
Strategic market planning
Quiz Start Time: 04:37 PM
Sponsored Links
Time Left
88
sec(s)
Question # 2 of 15 ( Start time: 04:38:28 PM)
Total Marks: 1
Which of the following can be used to improve the customer’s viewpoint about firm’s products and services?
Select correct option:
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
Quiz Start Time: 04:37 PM
Time Left
88
sec(s)
Question # 3 of 15 ( Start time: 04:39:07 PM)
Total Marks: 1
Which one of the following BEST describes the human need?
Select correct option:
Food
French-fries
Burger
Pizza
Question # 4 of 15 ( Start time: 04:39:48 PM)
Total Marks: 1
Which of the following gives the exact position of a company’s product with respect to market?
Select correct option:
Market analysis
Consumer analysis
Macro analysis
Micro analysis
Quiz Start Time: 04:37 PM
Time Left
87
sec(s)
Question # 5 of 15 ( Start time: 04:40:27 PM)
Total Marks: 1
Identify which of the following is an aggressive strategy.
Select correct option:
Intensification
Diversification
Harvesting
Vertical integration
Quiz Start Time: 04:37 PM
Time Left
35
sec(s)
Question # 6 of 15 ( Start time: 04:41:04 PM )
Total Marks: 1
All of the following are the examples of controllable factorsEXCEPT:
Select correct option:
Line of business
Corporate culture
Overall objectives of organizations
Competition in the market
Quiz Start Time: 04:37 PM
Time Left
86
sec(s)
Question # 7 of 15 ( Start time: 04:42:35 PM )
Total Marks: 1
Which of the following aggressive strategy is without direction?
Select correct option:
Reactor
Analyzer
Defender
Prospector
Quiz Start Time: 04:37 PM
Time Left
87
sec(s)
Question # 8 of 15 ( Start time: 04:43:38 PM)
Total Marks: 1
When any customer does not fully likes the product or talks in favor of the product, it is known as:
Select correct option:
Bad – mouth
Word of mouth
Bad impression
Unfavorable products
Quiz Start Time: 04:37 PM
Time Left
88
sec(s)
Question # 9 of 15 ( Start time: 04:44:16 PM)
Total Marks: 1
Which of the following BEST describes the definition of marketing mix?
Select correct option:
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
Quiz Start Time: 04:37 PM
Time Left
88
sec(s)
Question # 10 of 15 ( Start time: 04:44:55 PM)
Total Marks: 1
Identify the strategy that deals with the rate of new product development.
Select correct option:
Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy
Quiz Start Time: 04:37 PM
Time Left
81
sec(s)
Question # 11 of 15 ( Start time: 04:45:33 PM)
Total Marks: 1
Which of the following BEST describes the consumer’s preference for products that are widely available to them?
Select correct option:
Production concept
Marketing concept
Selling concept
Product concept
Quiz Start Time: 04:37 PM
Time Left
88
sec(s)
Question # 12 of 15 ( Start time: 04:46:10 PM)
Total Marks: 1
Aggressive selling is a characteristic of which of the following concept of marketing?
Select correct option:
Production concept
Marketing concept
Selling concept
Product concept
Quiz Start Time: 04:37 PM
Time Left
88
sec(s)
Question # 13 of 15 ( Start time: 04:46:58 PM)
Total Marks: 1
Which of the following is NOT a part of financial summary?
Select correct option:
Financial requirements
Pro-forma income statement
Margin analysis
Break-even analysis
Quiz Start Time: 04:37 PM
Time Left
88
sec(s)
Question # 14 of 15 ( Start time: 04:47:26 PM)
Total Marks: 1
Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?
Select correct option:
Customer complaints database
Exit interviews
Web and telephone information hotlines
Business Analysis
Quiz Start Time: 04:37 PM
Time Left
88
sec(s)
Question # 15 of 15 ( Start time: 04:48:02 PM)
Total Marks: 1
Pictures and specification of product are added in which of the following part of the marketing plan?
Select correct option:
Financial summary
Executive summary
Situation analysis
Appendix
More
Market –oriented firms focus on:
Retailers
Distributors
Customers
Wholesalers
Which of the following is NOT a type of vertical integration?
Unbalanced vertical integration
Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration
In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?
Product
Pricing
Promotion
Distribution
In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?
Product
Which of the following BEST describes the definition of marketing mix?
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
Which of the following is TRUE about marketing concept?
The customer is always right
Business is about making money
Which of the following is TRUE about marketing concept?
The customer is always right
Which of the following is NOT a force in the macro environment?
Cultural
Political
Economic
Supplier
which of the following 4Ps of marketing mix involves decisions regarding
channels coverage, assortments, locations, inventories or transports?
Product
Price
Place
Promotion
Which one of the following BEST describes the human need?
Food
French-fries
Burger
Pizza
Which of the following can be used to improve the customer’s viewpoint about firm’s products and services?
Experiential innovation
Customer interface
Aggressive selling is a characteristic of which of the following concept of marketing?
Production concept
Marketing concept
Selling concept
Product concept
The decisions regarding bundling of a product are related to?
Product
Price
Price
Distribution
In term of marketing mix, a television show like Tariq Aziz show is an example of ?
Product
Price
Promotion
Place
Pictures and specification of product are added in which of the following part of the marketing plan?
Financial summary
Executive summary
Appendix
Which of the following is NOT a purpose of a marketing plan?
It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing
It assists in management control
The loyalty marketing focuses on establishing long term relationship between?
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
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