MKT621 Advertising & Promotion solve MCQz 2011

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MIDTERM EXAMINATION
Spring 2009-MKT621- Advertising & Promotion (Session - 3)
Question No: 1
Advertising is a most important ingredient of promotion mix that is:
 Paid form of personal communication
 Paid form of non personal communication
 Non paid form of personal communication
 Non paid form of non personal communication
Question No: 2
Which one of the following is the primary focus of advertising toward target audience?
 Persuasion
 Push the customer
 Availability of a product
 Infornmation of a new product
Question No: 3
If a beverage company says, “We probably become the leader of beverage industry in
next year”. Which one of the following appeals company has used in this advertisement?
 Puffery
 Weasel claim
 Shock ad
 Poignant Declare

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Question No: 4
Which of the following group of consumers prefer to purchase new and latest product
while it is still expensive?
 Innovators
 Early adopters
 Early majority
 Laggards
Question No: 5
A product that is perceived as being of average quality by you may be perceived as being
of high quality by your friend who has_______.
 Higher expectations
 Neutral expectations
 Average expectations
 Lower expectations
Question No: 6
Liana advertising agency (LAA) handles all aspects of the advertising process including
planning, design, production, and placement services to its client “Xing Construction
Company of China”. LLA is a ________________.
 Creative agency
 Full service agency
 Composite agency
 Media Independent agency
Question No: 7
Which one of the following is the process of establishing and maintaining a distinctive
place in the customer's mind for an organization or its specific product?
 Profiling
 Targeting
 Segmentation
 Positioning
Question No: 8
Which one of the following sections of an ad copy provides the main text portion of
advertising message?
 Illustration
 Body Copy
 Art design
 Standing Details
Question No: 9
Which of the following refers to potential audience might be exposed to the advertising
message?
 Reach
 Frequency
 Scheduling
 Coverage
Question No: 10
Which one of the following methods can be used to determine the advertising budget?
 Competitive parity method
 Rating method
 Gross percentage method
Question No: 11
Advertisement is communication between sponsor and audience meant for informing or
reminding about the product. Which of the following is NOT serving the informing
objective of advertisement?
 Make consumers aware of new product
 Announcing a new price of product
 Explaining how a product works
 Products are still available for sale
Question No: 12
Which post-campaign test is carried out by “Aided” and “Unaided” techniques?
 Inquiry Test
 Sales Test
 Recall Test
 Recognition Test
Question No: 13
Which of the following tools is/are the ingredient/s of promotional mix?
 Advertising
 Personal selling
 Public relations
 All of the given options