MKT630 International Marketing Current new Mid Term Papers spring 14 May 2011

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Today Paper:
Total Question 27
MCQ's 22
Short question 3 (3 marks each)
Q.1 Counterfeiting in international marketing
Q.2 Research process in International marketing
Q.3 Concept based

Long question 2 (5 marks each)
Q.1Secondary data collections other sources
Q.2 Concept based




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Question No: 29 ( Marks: 3 )
List down the subsidies that a government offers to promote exports. Page 34
Question No: 30 ( Marks: 3 )
During research, international marketing researcher faces some issues, discuss three of them. Page 45

Question No: 31 ( Marks: 5 )
International marketers are working in more complex legal system than local marketer. Indicate those issues that an international marketer faces world wide. Page 23

Question No: 32 ( Marks: 5 )
Compare and contrast closed-end questions and open-end questions for gathering data. Differentiate these two terms with at least one example. Page 47
Question No: 32 ( Marks: 10 )
International marketer always seeks those countries for export that constitute valuable
contribution for his company. To do this what he would consider in preliminary
screening? Page 40

Question No: 31 ( Marks: 5 )
In the scenario of international marketing it is necessary to know about the competitor
activities. Make list of the information that an international marketer need to know about
competitor. Page 20

Question No: 32 ( Marks: 10 )
Now days banking is involve in selling electronic cards, being a branch manager how can
you build customer-relation effectively? Page 11

Question No: 31 ( Marks: 5 )
Thousands of companies in Pakistan are doing their businesses in international market.
What are the core benefits of doing business internationally? Page 13

Question No: 32 ( Marks: 10 )
Global marketing passes through different evolutionary changes, describe all steps in
detail. Page 01

Question No: 31 ( Marks: 5 )
Write down the core concepts of “Mercantilism classical country based theories” in your
own words. Page 15

Question No: 31 ( Marks: 5 )
List down the most important assumptions of Comparative Advantage Theory. Page 16

Question No: 31 ( Marks: 5 )
With reference to your course explain four pillars of international marketing. Page 10