Due Date and Time 12th May, 2010 At 11:59 P.M. (Mid-Night)

“Marketing Research”


Q: You are the marketing manager of a company. You are going to introduce a new
product in the market. You have to perform a marketing research in order to analyze the
consumer demand. Explain any four methods by which you can collect the data necessary
for conducting your research? Also explain the advantages associated with using these
methods? (5*4 = 20 Marks)
Research Method = 1 Mark
Advantages = 4 Marks



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