MCM511 Theories of Communication Assignment No. 1 Solution Spring Semester 2013

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MCM511 Theories of Communication Assignment No. 1 Solution Spring Semester 2013


Development Media Theory
Development media theory (applying in countries at lower levels of economic development and with limited resources) takes various forms but essentially proposes that media freedom, while desirable, should be subordinated (of necessity) to the requirements of economic, social and po-litical development.
Source: 2.1 Normative media theory

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Background of the goals of development media theory
Development media theory was intended to recognize the fact that societies undergoing a transition from underdevelopment and colonialism to independence. Often they lack proper infrastructure, the capital and also people remain in an occupied state of mind. Media development intends to develop people mind as a result of which people will change their environment, social and economic environment. Through Development communication the stake holders are engaged in to a dialogue. It’s the way through which the voice of the voiceless is heard. They themselves define the way they are to live. This empowers them to select whatever development plan mass media design for them.
Task in Focus
Q. Keeping in view the given goals of development media theory critically evaluate the conformity of Pakistani media in regard to these goals. Give examples in support to your answer.

1. The primacy of the national development task
2. The pursuit of cultural and informational autonomy
3. Support for democracy
4. Solidarity with other developing countries
(4+4+4+3)
Learning Outcomes:
• Students will develop the sense that how a theory explains the working of media.
• This will establish a sense of responsible journalism as many journalists in Pakistan work without conforming to the theoretical concepts

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