05-30-2011, 11:44 PM
Tokyo would be a good test market for a new brand planned to be marketed worldwide because of the following reasons:
Market is mature
Market has exposure to new product.
Market Growth.
Tokyo would not be a good test market for a new brand planned to be marketed worldwide because of the following reasons:
Govt. involvement in business.
Tariff restriction.
Language and culture difference
Market is mature
Market has exposure to new product.
Market Growth.
Tokyo would not be a good test market for a new brand planned to be marketed worldwide because of the following reasons:
Govt. involvement in business.
Tariff restriction.
Language and culture difference
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