04-12-2011, 04:21 AM
Suppose you are appointed as a Public Relations officer of a newly launched International
Bank in Pakistan named as Precious Bank.
(Examples in Pakistan are Standard Charted Bank, Barclay Bank etc.)
Your task is to prepare a public relations plan for the image building of this bank.
Your proposal plan must include answers to the following questions.
What is the Plan Outline?
The Summary of the plan
Define the situation/ opportunity
What are the objectives?
How publics will be defined?
How and what type of media will be used?
How plan will be executed?
How other departments will be coordinated with?
How it will be monitored and evaluated?
Important
Bank in Pakistan named as Precious Bank.
(Examples in Pakistan are Standard Charted Bank, Barclay Bank etc.)
Your task is to prepare a public relations plan for the image building of this bank.
Your proposal plan must include answers to the following questions.
What is the Plan Outline?
The Summary of the plan
Define the situation/ opportunity
What are the objectives?
How publics will be defined?
How and what type of media will be used?
How plan will be executed?
How other departments will be coordinated with?
How it will be monitored and evaluated?
Important